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David Ogilvy presents a vital and frank primer on advertising in his book, Ogilvy On Advertising. Designed for those who wish to pursue a career in advertising, this is a must-have book. It is a complete guide to help the readers understand the nuances of advertising. Known as "the most sought after wizard in the business", Ogilvy is one of those persons who are looked upon as an ideal by students of advertising. He pens down his experiences and lessons in the industry of advertising.
The book covers all the important topics related to the subject. It begins with Overture, where in Ogilvy gives a brief introduction to advertising. The author moves to on to discuss other relevant issues such as how to produce sellable advertising and how to get clients. Jobs in advertising have been discussed here and the author even explains how to get these jobs. The book provides information on how to run an advertising agency and open letter to a client in search of an agency.
The book talks about a renaissance that is intensely required in print advertising as per Ogilvy. He talks about advertising corporations and how to make TV commercial that can be sold. Moreover, the readers get to know how to advertise foreign travel and the 18 miracles of research. Ogilvy includes description on direct mail that has been the first love and secret weapon of this advertising guru. He shares his knowledge of marketing and the secrets of success in business-to-business advertising. He explains how advertising can be used for good causes and how to compete with Procter & Gamble. Finally, in the last chapter, Ogilvy presents his personal view on what’s wrong with advertising.
Ogilvy’s book is a general commentary on advertising. He follows four fundamental principles as his advertising mantra. These are performing intense research, maintaining professional discipline, being creatively brilliant, and producing results for clients. He has used numerous ads in this book and one of the salient features of this book is its 223 photos that make it more interesting and understandable for the readers.ISBN - 9780394729039
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Pages : 224
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