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Data Driven Marketing For Dummies
by David Semmelroth
Price :
Rs
499.00
Your Price :
Rs
424.15
15
Data Marketing for Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers and sell to their most important customer segments more efficiently. Topics covered include:
• Identifying the common characteristics of customers who buy the same products from your company
• Tips on using data to predict customer purchasing behavior based on past performance
• Using customer data and marketing analytics to predict when customers will purchase certain items
• Information on how collected data can help with merchandise planning
• Grouping customers for easier market targeting.ISBN - 9788126545810
Pages : 312
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