My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Corporate Social Responsibility : Critiques, Policies And Strategies, Vol. 1-2 (Set)
by Prasenjit Maiti,
Price :
Rs
1300.00
Your Price :
Rs
1300.00
0
Corporate Social Responsibility as an analytical tool can be used in the field of Business Management to facilitate different business practices from both an ethical angle and a utilitarian perspective. Business managers should try to entrench networks of trust, loyalty and cooperation within and without their organizations. This also makes good business sense in terms of rational choice theory. Good business is also about establishing customer-friendly images in a manner that highlights values such as reliability, trustworthiness, quality, economy and durability. These values evolve over time and are underpinned by a sustained relationship of confidence. So specific products more often than not become identified with brand names either for niche or for broadbased markets. Brand equity and positioning so generally depend upon the successful merchandizing of products and their images. The problematique of this edited anthology is structured around the polemic of civil societal institutions (networks and embeddedness) and democratic governance (inclusive growth and participatory development) among other critical areas of social scientific research. This line of theoretical research is expected to contribute new knowledge and facilitate innovative research to better understand the interactions and interplay between actors and their institutions. This anthology would benefit corporate managers, business leaders, management researchers / students, social scientists and the general reader.
ISBN - 9788190904626
Pages : 405
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
Corporate Social Responsibility : Critiques, Policies and Strategies, Vol. 1-2 (Set)
by Prasenjit Maiti,
20%
Global And Local Polemics Of Development: Set In 2 Volumes
by Prasenjit Maiti
20%
Development Ethics
by Prasenjit Maiti
Corporate Social Responsibility : Critiques, Policies and Strategies, Vol. 1
by Prasenjit Maiti,
Corporate Social Responsibility : Critiques, Policies and Strategies, Vol. 2
by Prasenjit Maiti,
Books of Similar Interest
20%
Nursing Education: Principles and Concepts
by R Sudha
10%
Middle Ear and Mastoid Surgery
by Rex S. Haberman
Productivity Techniques
by Srinivas Gondhalekar , Uday Salunkhe
20%
Surely You`Re Joking Mr Feynmann
by Richard P. Feynman
15%
Chromosomes to Genome
by Rakesh K. Mishra
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By