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	E-Commerce by Lindsay Percival-Straunik
	Price : Rs 495.00
	Your Price : Rs 445.50

Much has been written about e-commerce. Many claims have been made about the impact it will have. Paper and some real fortunes have been made on the back of a dotcom boom that in so many cases has turned to bust. This book aims to provide an understanding of one of the most important business topics today. By cutting through the jargon and the hype, and by looking at both the mistakes and the seemingly inspired moves that have been made so far by those seeking to get ahead in this brave new business world, it provides a clear picture of the real potential of e-commerce and how it can be harnessed. As Gray Hamel, a management guru, has said

“The gap between what we can imagine and

What we can achieve has never been smaller”

Contents

Introduction
A changing world
Ahead of the game
The customer is king
More perfect competition
Dotty dotcoms
Winning the war for talent
Regulating the bazaar
Brave new world

Appendices

Brief history of the internet

Useful website Glossary of key e-commerce terms

IndexISBN - 9781861972835

Pages : 224