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Advertising and Promotion : An Integrated Marketing Communications Perspective (SIE)

	Advertising And Promotion : An Integrated Marketing Communications Perspective (Sie) by George Belch, Michael Belch, Keyoor Purani
	Price : Rs 665.00
	Your Price : Rs 598.50

As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. ISBN - 9781259026850

Pages : 1064

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Advertising And Promotion : An Integrated Marketing Communications Perspective (Sie)

by George Belch, Michael Belch, Keyoor Purani