| |
A practical, storydriven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Building an army of loyal customers and devoted employees is essential in today`s competitive world. In Driving Loyalty, management expert Kirk Kazanjian, drawing from the experience of Enterprise, the 14 billiondollar global car rental powerhouse, reveals the secrets behind wowing customers and engaging employees. As Enterprise founder Jack Taylor said in establishing the company in 1957, "Take care of your customers and employees first, and the profits will follow."
COMPELLING BUSINESS TOPIC: Creating, building, and sustaining loyalty among your employees, with your customers, and throughout the larger network of stakeholders is key to establishing a successful business. In Driving Loyalty, author Kirk Kazanjian, drawing extensively from the lessons and insights gleaned from Enterprise, the world`s #1 car rental agency, reveals the secrets behind turning customers and employees into raving fans.
SUPPORTED BY ENTERPRISE: With 14 billion dollars in annual revenues, Enterprise is far and away the biggest car rental agency in the world. And their world is all about service and building customer and employee loyalty. Enterprise will be supporting the book through its employees and more than 2 million corporate customers.
STRONG PUBLICITY POTENTIAL: Enterprise CEO Andy Taylor has agreed to do national publicity appearances with author Kirk Kazanjian to talk about the programs Enterprise embraced to build customer and employee loyalty. ISBN - 9780385346948
|
| |
Pages : 284
|