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Tourism Marketing and Travel Agency Business

	Tourism Marketing And Travel Agency Business by Arpita Mathur
	Price : Rs 395.00
	Your Price : Rs 335.75

Due to increasing potential of tourism sector in India, there is a need for understanding the basic principles and practices of tourism and travel marketing. This book addresses the principles and practices of marketing that can be used in global travel and tourism context. Care has been taken that the concepts discussed in the books are relevant to 21st century. Several case studies have been incorporated in the book to make certain concepts simple to understand.

The text is comprehensive and a user friendly style and has been used to make content in line with today`s modern travel and tourism industry. Several components of marketing in the field of travel and tourism are being discussed in this book in great detail making the text indispensable for the students as well as professionals working in this field.

Salient features
• Written in lucid and simple language in concise form
• Learning objectives at the beginning help students to have an overview of the chapter
• Case studies have been provided in each chapter
• Figures and illustrations have been given as per requirement in the text
• Review exercises given at the end of each chapter
• Glossary given at the end helps students to understand difficult term

Contents
1. Tourism Product and Marketing 2. Tourism Promotion 3. Tourism Packaging 4. Travel Agency Business 5. Transportation and Accommodation, Glossary
ISBN - 9789381162767

Pages : 251