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Principles of Marketing and E-Commerce: For University of Calcutta and other major universities of West Bengal

	Principles Of Marketing And E-Commerce: For University Of Calcutta And Other Major Universities Of West Bengal by Sujit Kumar Ghosh , Isita Lahiri
	Price : Rs 285.00
	Your Price : Rs 233.70

This book is designed to expand the reader`s knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios.

Salient Features

Each chapter contains Learning Objectives to help students focus on understanding the specific topic under study
Includes solved model papers
Each chapter consists of short- and essay-type questions for active class discussions
The book will help students clarify their concepts, helping them to gain practical insight as per the current market environment
Each chapter ends with a Students` Ready Reckoner, which assists the readers in reviewing what they have read

ISBN - 9788131788110

Pages : 472

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Principles Of Marketing And E-Commerce: For University Of Calcutta And Other Major Universities Of West Bengal

by Sujit Kumar Ghosh , Isita Lahiri