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These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there are obstacles, you might be the hurdler, who overcomes obstacles in the way to the finished product. The book explains with examples from business how adopting these characters can beat naysayers who stifle innovation. ‘This book delivers some tasty morsels to managers hungry to boost their companies’ level of innovation. Funny, insightful, and chock-full of surprising examples.’ About Author: Tom Kelley is the general manager of IDEO and author of the best-seller The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. Tom has helped manage IDEO as it has grown from 20 designers to a staff of more than 350. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally cuts foam core alongside clients and designers as part of the firm’s brainstorming and prototyping efforts ISBN - 9781861978066
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Pages : 286
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