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  The Complexity Crisis (Why Too Many Products, Markets, and Customer are Crippling Your Company - and What to Do About It)
 

The Complexity Crisis (Why Too Many Products, Markets, And Customer Are Crippling Your Company - And What To Do About It)

by Paula Conway, John L. Mariotti

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Many companies today are in crisis. In the quest to grow their business in flat or declining markets, they have created dozens of new products and services while increasing their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide of complexity is drowning bottom-line profits. The Complexity Crisis shows you how to streamline your business for greatest efficiency, effectiveness, and profitability. You’ll learn how to · Target complexity in your organization and reduce or eliminate it ·Build a simple, effective corporate structure · Add value to your business by avoiding complexity traps In The Complexity Crisis, management consultant John L. Mariotti shows you how to evaluate your cost and management systems so you can clear away complexity-and conquer your competition. Reviews "The book was clear and to the point. It deals with an important topic and readers will reap great benefits from it." - Ram Charan, consultant and author of Execution -The Art of Getting Things Done "Any book about what to do about the "Complexity Crisis" is worth reading. Complexity is the enemy of effective marketing. Simplicity is the holy grail." -Jack Trout, consultant and noted author of several bestsellers, including Poisitioning- The Battla for your Mind and The New Positioning About Author: JOHN L. MARIOTTI is president and founder of the Enterprise Group, a coalition of executive advisors. As the former president of Rubbermaid Office Products Group and Huffy Bicycles, he led a multinational group of nine divisions in North America, Europe, Asia, and Australia. He’s also a former management consultant and contributing editor for Industry Week magazine ISBN - 9781598692143
 


Pages : 256
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