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Description: What do employees and business leaders really think about their work, and what do they want in the future? What do customers and society want from business? What does it take to turn a successful organization into an iconic one that is respected by all? And what will organizations that thrive in the 21st century look like? Meaning Inc. tackles these questions and delivers answers that are imaginative, well-researched, and often unexpected.
One thing is clear: the themes that drove business success in the 1980s and 1990s are not the ones that will drive business success in the future. Having carried out in-depth interviews with thousands of executives and worked with a large number of companies around the world, Gurnek Bains and his colleagues have come to the firm conclusion that the future for organizations lies above all in the creation of meaning. This is the route to delivering exceptional results.
In Meaning Inc. the authors explore how meaning can be created through an invigorating sense of purpose, unequivocal values, a sense of belonging and day-to-day leadership. A crucial issue is how you provide meaning authentically, as opposed to merely going through the motions of doing so – as the book’s vivid examples, based on the experiences of such companies as Starbucks, AOL, Sainsbury’s Diageo, Goldman Sachs, ANZ Bank and many more, make clear.
Contents: Introduction • Back to the future • Running on empty • Building a Meaning Inc. culture • Meaning Inc. leadership • The power of an invigorating purpose • Meaning through history, values and continuity • Inside-Out branding • Having impact • Good to grow • Belonging • Rebalancing • ConclusionISBN - 9781861978837
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Pages : 320
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