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Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.
Salient Features
Unrivaled Instruction: Web Analytics 2.0 will show practitioners how to use today`s tools and techniques to measure, analyze and effectively report on their website`s performance.
Huge, Hot Topic: In part because of new, free tools from Google and Yahoo!, web analytics is thriving despite economic conditions with IDC predicting the market will grow to $653 million in 2010.
Cutting-Edge Content: The field has evolved rapidly since Avinash`s first book, and Web Analytics 2.0 will feature crucial information on such key topics as video, blog and social media measurement.ISBN - 9788126542451
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Pages : 504
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