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Customer Intimacy:Pick your Partners, Shape your Culture, Win Together

	Customer Intimacy:Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema, Tom Peters
	Price : Rs 250.00
	Your Price : Rs 225.00

One in three of today’s market-leading companies are making use of the practices which bestselling author Fred Wiersema calls ’customer intimacy’. Customer-intimate companies earn their customers’ confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organization, jointly pursuing mutual success.

In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today’s fiercely competitive environment.

’If I were to give it a rating based on the number of highlighted paragraphs, it is probably one of the best books I have ever read’

- Strategy

Contents : Part I Why Customer Intimacy Now

Customer Intimacy

The Illusion of Satisfaction

The Commitment of Intimacy

Part II Flex the Commercial Imagination

What’s the real Experience

The Tailoring Route

The coaching Route

The partnering Route

Part II Cultivate the Human connections

Pick your Partners

Get Connected

Part IV Commit the Corporation

Shape your Culture

Mold Your systems

Adapt your Economics

Ehere do you start

Index

Acknowledgements ISBN - 9781861976307

Pages : 256