| |
Reviews: "Brings together the processes and procedures required to write a business plan."
-Commerce And Industry
"A pleasing read, unlike many other books on this topic; full of practical and professional advice."
-Professional Manager
"Highly informative and instructive."
-City Business Magazine
Description: The definitive guide to researching, writing up and presenting a winning plan
Tough economic conditions mean that securing funds for your business - whether it’s start-up, expansion or venture funding you need - can be a real challenge, and is rarely possible without an exceptional business plan. This completely revised new edition of The Business Plan Workbook gives you the background knowledge, tools and resources required to produce a really persuasive plan. With expert advice on all stages of business planning, international case studies and examples of real-life business plans from successful businesses of all sizes, this book is essential reading for anyone in business. The step-by-step approach covers all the key topics, including:
• validating your business idea
• examples from the plans of successful entrepreneurs
• practical ways to research your market
• developing your marketing strategy
• branding your business
• raising finance
• building a website
• keeping the books
• forecasting and decision-making techniques
• controlling the business
• structuring, writing up and presenting your
• business plan
With suggestions for further reading and practice questions to reinforce learning and take you through the planning process.
Based on methodology developed at Cranfield School of Management, The Business Plan Workbook is the invaluable guide to all aspects of business planning for entrepreneurs, senior executives and students alike.
Contents: Preface • How to use the workbook • Why prepare a business plan? • What backers look out for
PHASE ONE- History and position to date • Assignment 1: Business purpose and aims • Assignment 2: A description of your business • Assignment 3: A description of your products and/or services
PHASE TWO- Market research • Assignment 4: Customers • Assignment 5: Competitors • Assignment 6: A plan for market research
PHASE THREE- Competitive business strategy • Assignment 7: Strategic framework • Assignment 8: Pricing • Assignment 9: Advertising and promotion • Assignment 10: Place and distribution
PHASE FOUR- Staffing and operations • Assignment 11: The selling methods plan • Assignment 12: Making, outsourcing and supplies • Assignment 13: People and related administrative procedures • Assignment 14: Legal and regulatory factors affecting operations • Assignment 15: Building a website • Assignment 16: Communication systems
PHASE FIVE- Forecasting results • Assignment 17: The sales forecast • Assignment 18: Pro forma cash-flow statement • Assignment 19: Pro forma profit and loss statement • Assignment 20: Pro forma balance sheet • Assignment 21: Break-even analysis • Assignment 22: Financing requirements
PHASE SIX- Business controls • Assignment 23: Financial controls • Assignment 24: Sales and marketing controls • Assignment 25: Other business controls
PHASE SEVEN- Writing up and presenting your business plan • Assignment 26: Writing up and presenting your business plan •
Appendix: Sources of business help, information and advice
IndexISBN - 9780749464615
|
| |
Pages : 352
|