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Description: The MOST relevant content of any Managerial Economics Text. There is significant coverage of the economic crisis of 2008 and 2009. Bear Stearns, Lehman Brothers, Washington Mutual, and hazard, principal agent, adverse selection, and risk analysis — all critical for understanding the crisis — are treated at length and in depth.
The MOST experienced authors have created a text for the twenty-first century. For over ten years, Bruce Allen, Keith Weigelt, and Neil Doherty have taught the Managerial Economics course at the Wharton School of Business at the University of Pennsylvania. Managerial Economics, Seventh Edition, reflects the modern course that has evolved at Wharton. The theme of competitive strategy is maintained throughout the text; and the coverage of pricing is the most inventive available.
The MOST up-to-date case studies of any text. Managerial Economics, Seventh Edition, has nearly 100 real-world case studies, called Strategy Sessions. These sessions show students how managerial economics is practiced, using many case studies based on business news from, and events that have occurred in, 2005, 2006,2007,2008, and even 2009.
The MOST emphasis on problem solving of any Managerial Economics text. Solving problems is the best way for students to internalize the lessons of applied business economics. The many carefully solved problems — Problem solved boxes in the text — provide solutions to the types of quantitative questions that students will encounter as managers.
SUPPORT PACKAGE FOR THE SEVENTH EDITION
FOR STUDENTS
StudySpace wwwnorton.com/studyspace
This free student website provides a rich array of multimedia resources and review materials within a proven, task-oriented study plan. Features include updated Excel worksheets with exercises, audio podcasts, review quizzes, chapter summaries, chapter outlines, and flashcards
FOR INSTRUCTORS
Resources include image PowerPoints, lecture PowerPoints, an image gallery of art from the text, Excel exercises with answers, and an electronic test bank.
Contents: Part 1: The need for a guide • Introduction • Part 2: The nature of markets • Demand theory • Consumer behaviour and rational choice • Part 3: Production and cost • Production theory • The analysis of costs • Part 4: Market structure and simple pricing strategies • Perfect competition • Monopoly and monopolistic competition • Part 5: Sophisticated market pricing • The managerial use of price discrimination • Bundling and intrafirm pricing • Part 6: The strategic world of managers • Oligopoly • Game theory • Auctions • Part 7: Risk, uncertainty and incentives • Risk analysis • Principal-agent issues and managerial compensation • Adverse selection • Part 8: Government actions and managerial behavior • Government and business • Appendix. IndexISBN - 9788130908601
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Pages : 704
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