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	How To Write A Business Plan, 4/E by Brian Finch
	Price : Rs 250.00
	Your Price : Rs 225.00

Reviews:

"How to Write a Business Plan is an advice guide that shouldn’t be missed, a key addition to business collections."

Customer Review

Description:

Whether you are starting or selling your own company, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition, gives you the expert guidance you need to make an impact with your written plan, including step by step advice on:

• researching the competitors

• how to present your management skills and experience

• the structure of the plan

• the proposal

• preparing financial information

• risk, legal issues and confidentiality

• how to communicate your strategic vision

Along with a glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan contains all the help you’ll need to get it right first time.

Contents:

Introduction

Chapter 1: The structure of the plan • Using appendices

Chapter 2: Summary

Chapter 3: The business background • The business • What is the product or service? • The markets • Supply • How did you get here?

Chapter 4: The market • Overview • Market structure • Competitors • Customers • Distribution • Trends • Competitive advantage • Market segmentation • Differentiation • Pricing • Barriers to entry • Big changes and new technologies • Examples of market change • Mixed strategies

Chapter 5: Operations • Differencies • Processes • Control • Experience • Supply • Systems • Location and environment • Regulatory control

Chapter 6: Management • The essential difference • What skills are required? • Organization structure • Demonstrating control • Management

Chapter 7: The proposal • Explain • The proposition • Why will you succeed? • Ask for what you want! • What have you invested? • Closing the deal • The exit

Chapter 8: The forecast • The sales forecast • Costs • The five-year forecast • Reviewing the plan • Sensitivity • Key assumptions • Explain important points

Chapter 9: Financial information • Profit and loss account • Cash forecast • Sensitivity • Break-even • Funding • Reconciling and checking • Timing • Balance sheet • Trends • Some important terms

Chapter 10: Risks

Chapter 11: Legal issues and confidentiality • Confidentiality

Chapter 12: Selling your business • Explain why you are selling • Emphasize the great opportunities for the business • Don’t waste time illustrating that sudden upturn in business expected imminently • Do you include a forecast? • Who is the buyer? • Holding back information • Due diligence

Chapter 13: Improve performance with a business plan • Planning is not budgeting • Strategic vision and action • Creating strategy • Planning for people • Practicalities

Chapter 14: Using business plans for bidding

Appendices • The confidentiality letter • Reconciling profit and cash flow • The cash forecast

Glossary ISBN - 9780749467104

Pages : 192