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Strategic Marketing Management: Planning, Implementation and Control 0003 Edition

	Strategic Marketing Management: Planning, Implementation And Control 0003 Edition by Colin Gilligan, Richard M. S. Wilson
	Price : Rs 895.00
	Your Price : Rs 760.75

	Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty. ISBN - 9780750659383
	Pages : 867

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