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Description:
The definitive guide to developing and implementing a strategic plan
Strategy is about thinking clearly and acting deliberately so that you make the most of your opportunities. Strategic processes should be straightforward and practical, and organized in a way that energizes you and your colleagues.
The Strategic Planning Workbook shows you how to put together an exceptional strategy so that your business can realize its full potential. Packed with practical tools, templates and worksheets, it guides you through proven techniques and straightforward decision-making processes. In a clear and accessible style, the book takes you through all the key stages involved in strategic planning, with online video presentations to accompany key tools including a 45-minute video to guide you through the trickiest part of the process – running a successful strategic workshop. This fully revised third edition shows you how to:
• think like a strategist
• analyse your current situation
• identify possibilities and options
• run a strategic retreat
• select which options will lead you to the greatest possible success
• crisply define your mission, vision, values and measures
• develop an action plan
• turn that plan into implementation steps
• communicate your plan to different audiences
Whether you are a manager, senior executive, student or entrepreneur,The Strategic Planning Workbook will become your indispensable guide and reference tool.
Contents: Getting a bigger brain: how to think like a strategist • The really big questions • The key tactical questions • What are they thinking? Customer analysis • The customer from your point of view • Customers - from their point of view • Getting into their heads: how to understand your customers • Observation • Talking • Focus groups • Surveys • Who else is out there? Potential customer analysis • Customers for the products/services you provide who are buying from your competitors • Customers who are not yet buying the products/services you (and others) provide • Customers you could have, if you developed your business in a different direction • What are they doing? Competitor analysis • Competitor relationships • Competitor analysis • Who are the potential competitors? • Pressure points: understanding the driving forces in your industry • Environmental analysis • Barriers to entry analysis • Availability analysis • What are we thinking? Understanding what is happening in your organization • Stakeholder analysis • Culture analysis • Skills matrix/talent analysis • Financial performance analysis • Process performance (using the sub-optimization analysis) • Risk analysis • Resources versus outcomes analysis • Cause and effect analysis • Relative scale analysis (benchmarking) • Absolute scale analysis (using a framework) • Change readiness analysis • Building the guiderails for the future: mission, vision, values and measures • The shape of the statements • The mission, vision and values workshop • Reinforcing the statements every day • How to pick a strategy that is right for your business • Facilitation • Scenario options analysis • Market future analysis • Lifecycle analysis • Portfolio analysis • SWOT analysis • Concentration of effort analysis • The activity hedgehog • Movement analysis • Making strategy happen: how to lead your business to success • Uniting themes • Generic strategies •The action workshop • Selling your message • Putting it in writing • Show and tell • Bringing it all together • A strong mandate • A strong purpose • Preparation • The right people • The right action plan • Early wins • Communication • Lock-in • Tricks and traps • Trick 1: Keeping perspective • Trick 2: Keeping a grasp on reality • Trick 3: Seeing the world through others’ eyes • Trap 1: Finding the solution too soon • Trap 2: Following conventional thinking • Trap 3: Not focusing on outcomesISBN - 9780749465001
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Pages : 240
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