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Pocket Advertising (The Essentials of the Business of Advertising From A to Z)

	Pocket Advertising (The Essentials Of The Business Of Advertising From A To Z) by Caroline Marshall
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Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising, ISBN - 9781861970121

Pages : 216

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