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	Practical Pricing For Results by Ian Ruskin-Brown
	Price : Rs 695.00
	Your Price : Rs 625.50

The world of business is increasingly global: China, India and the rest of Asia will continue to exert a powerful influence on world-wide prices and business will be more competitive than ever before.

If "competitive" is not to mean Jower prices and lower profits, then pricing practice has to become more professional.

This is a practical guide for managers and directors in SMEs and above on how best to manage their pricing policies, strategies and practices so as to capture more fully the value they provide to their customers, and so optimize their own business"s profitability.

This book is applicable anywhere and everywhere in the world where businesses are meeting increased competitive forces that threaten to depress prices and profitability.

It examines pricing and negotiating strategies for both business to business and business to consumer markets and explains how to measure the profit implications of decisions made.

It is written for all those CEOs, (FOs, product managers and managers of sales and marketing operations who have responsibility for setting and implementing the firm"s pricing policy and strategies day to day. ISBN 9788130908540