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  Uncommon Service: How to Win by Putting Customers at the Core of Your Business
 

Uncommon Service: How To Win By Putting Customers At The Core Of Your Business

by Frances Frei , Anne Morriss

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  ncommon Service- How to Win by Putting Customers at the Core of Your Business is a guide that helps businesses win customers with an effective service strategy. In the initial chapters, Anne Morriss and Frances Frei mention that service-related problems are generally countered with quick-fix solutions in case of an emergency. The book identifies a few questions that need to be cleared before a company tinkers with its customer service, and sets out by providing clarity in these areas first. Readers are encouraged to identify what the customers want (service-wise), and analyze how this can be woven into the organizational culture. The book also provides tips on how to control customer behavior. It stresses on the fact that good service should be considered an integral part of any business, and that with time, it will prove to be handy when competitive companies crop up in the market. The book is aimed at providing companies with a competitive advantage through an increase in productivity.ISBN-9781422133316
 


Pages : 256
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