My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Principle Of Marketing Management
by Kajal Rana, Abhishek Yadava And S.C. Arya
Price :
Rs
190.00
Your Price :
Rs
167.20
12
This book covers complete and updated syllabus of UPTU, CCS and other state technical universities. It is classified into fourteen chapters:
¢ The first chapter covers marketing management and marketing functions.
¢ The second chapter deals with theories and techniques of marketing.
¢ The third chapter examines consumer behavior.
¢ The fourth chapter covers product for marketing.
¢ The fifth chapter deals with price and pricing strategy.
¢ The sixth chapter examines various channels of distribution.
¢ The seventh chapter describes distributors planning and strategy.
¢ The eighth chapter discusses location and structure of warehouse.
¢ The ninth chapter examines incoming material receipt.
¢ The tenth chapter deals with retrieval and transaction processing system.
¢ The eleventh chapter discusses inventory management.
¢ The twelfth chapter focuses promotional strategies.
¢ The thirteenth chapter describes personal selling.
¢ The last chapter describes direct marketing.
Chapters have been written to keep in mind the latest trends. The explanation has been simplified to the levels of students. It is expected that the book will provide the complete solution to the students of BBA and MBA for this subject.ISBN-9788182203952
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
12%
Principle of Marketing Management
by Kajal Rana, Abhishek Yadava and S.C. Arya
12%
Industrial Management: Nature, Scope and Application
by Abhishek Yadava, Kajal Rana and S.C. Arya
12%
Computer Applications in Managment
by Abhishek Yadava, Kajal Rana & S.C. Arya
12%
Industrial Management
by Abhishek Yadava, Kajal Rana and S.C. Arya
12%
Industrial Management: Nature, Scope and Application
by Abhishek Yadava, Kajal Rana and S.C. Arya
Books of Similar Interest
10%
Polynomials
by Barbeau
15%
SPECTROMETRIC IDENTIFICATION OF ORGANIC COMPOUNDS, 8TH ED
by ROBERT M. SILVERSTEIN, FRANCIS X. WEBSTER, DAVID J. KIEMLE, DAVID L. BRYCE
8%
The Complete Guide to Grammar
by Rosalind Forgusson
12%
Solved Paper BBA (JET & SET GENERAL)
by G. K
10%
Viva Dot Com: Book 6
by Sarika Verma, Narender Kumar
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By