Best Book Mart - Mass Affluence: Seven New Rules of Marketing to Today`s Consumer by Paul Nunes , Brian Johnson 9781591391968

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Mass Affluence: Seven New Rules of Marketing to Today`s Consumer

	Mass Affluence: Seven New Rules Of Marketing To Today`S Consumer by Paul Nunes , Brian Johnson
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	Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.ISBN-9781591391968
	Pages : 269

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