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Digital Marketing: Strategies for Online Success

	Digital Marketing: Strategies For Online Success by Godfrey Parkin
	Price : Rs 495.00
	Your Price : Rs 455.40

The force of the internet and the power of online consumers have dramatically altered the face of today\`s world--and it\`s essential for every business person to understand and use this resource to its best advantage. \"Digital Marketing \"clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, and outlines some key tactics for effective web marketing, including: - Suggestions for designing a Web site that works as a successful business tool - Guidelines for maximizing the effectiveness of search engines, e-mail marketing, and online advertising - Advice on using web 2.0 and social media to expand brand awareness and increase sales This book is indispensable to anyone who wants their company to remain relevant in today\`s digital environment ISBN-9781847734877

Pages : 272