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Shops and the Malls : A Sociological Exploration of Indian Retail Business

	Shops And The Malls : A Sociological Exploration Of Indian Retail Business by Rachana Sharma
	Price : Rs 650.00
	Your Price : Rs 474.50

Preface 9 1. Globalisation and Beyond : An Introduction 13 Backdrop to the Launch of New Economic Policy in India • Globalisation : Contents and Discontents • New Economic Policy and its Implications • Indian Business Entrepreneurship: Nature and Dynamics 2. Retail Globalisation : Prospects and Challanges 41 Evolution of Retailing India • Experience in South-East Asia: Dissent against Modern Retailing and FDIs • Indian Retail Policy: An Overview• The Methodology 3. City and the Business: A Case of Amritsar 61 Changing Entrepreneurship in Punjab • The Walled City of Amritsar • Business and Business Communities: Then and Now 4. Socio- Economic Profile of the Respondents 87 Profile of Traditional Retailers • Age • Gender and Marital Status • Religion and Caste • Education and Caste • Business Acumen • Years Spent in Business • Type of Household and Businesses • Sales in Business • Pattern of Employment in Shop • Profile of Employees at Modern Formats• Age • Gender and Marital Status • Religion and Caste • Household Type • Family Income and Monthly Salary • Qualifications and Positions Held • Means of Commuting to Workplace • Profile of the Consumers • Age • Gender and Marital Status• Religion and Caste • Educational Qualifications • Annual Income • Type of Household 5. Impact of Modern Retail on Traditional Business 113 Market Efficiency • Labour Displacement • Job Creation • The Indian Retail Experience • Impact on Traditional Business • Impact on Traditional Businesses • Trend of Procurement and Sales • Geographical Settitng and Clientele: Impact Factor • Customer Slow Down • Categorization of Customers on the basis of their Outflow • Customers Prefer Modern Formats than Traditional: Opinion of Retailers • Non- Beneficial Shopping at Modern Stores • The Strategic Struggle for Inclusion • Methods Adopted by Retailers • Liking for Modern Formats: Opinion as Consumers • Opinion on Allowing FDI in Retail • Views of Opponents and Proponents on FDI in Retail • Proponents of FDI • Future of Shops, Malls and Stores. 6. Worklife of Employees at Modern Retail Formats 143 Modern Retail Jobs and Quality of Work Life • Work life of Employess at Modern Retail Formats • Work Status • Motivation to Work at Mart/Store • Discriminatory Practices at Malls/Store • Criteria for Recruitment of Staff • Active Shopping Sections at Modern Formats • Best Selling Section of the Store/Mall/Mart • Services Provided to Customers • Strengthening Relationship with Customers • Trend of Monthly Sales • Malls/ Stores: Catering to Needs of all Classes • Strategies Used to Cater to the Needs of all Classes • Traditional Retail v/s Modern Retail • Traditional Retail will Survive: Opinion • Workplace Problems • uality of Work Life at Modern Formats • Work Environment Provided at Malls/ Stores/ Marts • Management and Employee Relationship • Work Schedule • Withering Relationship • Leisure Time Activities at Workplace • Maintaining Presentation • Compulsive Consumerism. 7. The Social Context of `Things`: Consumption and Consumer Behaviour 179 Redefining Consumption and Consumer Behaviour • Shopping Behaviour of Respondents • The Process of Shopping • Orientation of Going to Malls/Stores • Accompanying Persons • Shopping Time • Sources of Information • Monthly Ration and Preference for Traditional Retail Shop • Reasons for Preferring Different Formats • Reasons for Preferring Modern Formats • Culture of `Fixed Price` • Deception at Stores • Why Malls have an Appeal? • Lacking Appeal • Mall/ Stores as Signifier of Status • Preference for Brands • Changes in Consumer Behaviour • Views on Competition Between Traditional and Modern retail Formats • Future of Modern Formats • Bright Future • Gloomy Future • General Views on Modern Retail Formats. 8. Globalisation and Contentions: Real and Imagined 217 Retail Dualism and its Implications • Traditional Retailers • • Employees • Consumers • Locating Local in the Global and Challenges Ahead • Appendices 233 References

ISBN - 9789351281405

Pages : 264