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  BRAND MANAGEMENT
 

Brand Management

by Moorthi, Y L R

  Price : Rs 399.00
  Your Price : Rs 363.09
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  Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.ISBN - 9788125914273
 


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