0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  The 7 Principles of Brand Management
 

The 7 Principles Of Brand Management

by Nitish Rai Gupta

  Price : Rs 395.00
  Your Price : Rs 355.50
Discount
10
In Stock
  The 7 Principles of Brand Management is a useful primer for any Marketer, The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing.

How did Adolf Dassler leverage consumer need understanding to build an iconic brand?
How was brand Singapore created by a leader who was able to energies a country behind his vision?
What value creation model did amazon.com leverage to establish itself?
Does pricing strategy play a critical role in Gillette`s success?
Why has `Dove` been able to gain mega brand status while many cosmetic brands struggle to do so?
Can brand building principles be applied in everyday life to establish yourself as a `brand`?
What was truly behind the success of brand `American Express`?
How critical was insight mining in creation of the brand `Fair and Lovely`?
Is it actually possible to learn the art of brand management?


These and many more questions answered in ` The 7 Principles of Brand Management`. A simple yet insightful read into the world of branding and marketing.ISBN
9780070680906
 


Pages : 134
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Shopper Marketing 101
by Nitish Rai Gupta
10%
Why Monk bought the Ferrari?
by Nitish Rai Gupta
10%
The 7 Principles of Brand Management
by Nitish Rai Gupta
Books of Similar Interest
25%
Trade Union Freedoms In India : Rights And Restrictions
by Sharma, G. S.
20%
Consumption
by Robert Bocock
15%
Encyclopedic Dictionary Of Business Organization ( Set Of 3 Vols)
by Narang, Pooja
15%
BUSINESS PLAN IN A DAY : GET IT DONE RIGHT, GET IT DONE FAST!a„¢
by ABRAMS, RHONDA
20%
Statistical Techniques In Social Sciences
by Mishra, B. K.
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection