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C hannel Management and Retail Marketing

	C Hannel Management And Retail Marketing by Meenal Dhotre
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Book Summary of Channel Management and Retail Marketing
Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?.

Exhaustive glossary to help quick understanding of the important terms at a glance.
Emphasis on Indian example and reference for easier understanding and better conceptual clarity.
Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc.
Included additional reading, cases in some chapters as the additional information
Covers the syllabi of money Diploma and Master Courses at various Universities.

About the Author
Prof. Meenal Dhotre has completed Diploma in Marketing Management (DMM) and Master in Management Science (MMS) with Marketing & Systems specialization from Pune University. She has over 4 years of Industry experience and 5 years in academics.

She is presently working as a Faculty in Management with HNIMR, Pune. She is closely associated with various reputed B-Schools in Pune. She has keen interest in Retail Management.

Table of Contents

SECTION I Physical Distribution and Channel Management
1. Marketing Channels
2. Physical Distribution Management
3. Wholesalers isbn
9788183183246