My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Integrated Marketing Communication
by Niraj Kumar
Price :
Rs
1500.00
Your Price :
Rs
1500.00
0
Book Summary of Integrated Marketing Communication
Table Of Contents
1. Busi nes s i s C om municati on
2. Marketi ng Communication “ A Preview
3. Communication “ Concept and Process
4. Marketing Communications in the Marketing Process
5. Communication Model in Marketing
6. Integrated Marketing Communications
7. Facets of Integrated Marketing Communications
8. Communication Diffusion Process
9. Consumer Communications
10. Communication Mix
11. Communication Mix vis-a-vis Promotion Mix
12. Advertising vis-a-vis Communication
13. Advertising Communications
14. Advertising Budget
15. Advertising Agency
16. Creative Strategy
17. Copywriting
18. Advertising Communication Research
19. Persuasive Commnication
20. Exhibitions and Trade Events
21. Emerging Trends in Marketing Communications: A New Face
22. The Future Medium of Marketing Communication: Webs and Internet. isbn
9788184882216
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
Handbook on Right to Information Act, 2005 ,4th Edition 2014
by Dr. Niraj Kumar
Organisational Behaviour: A New Looks (Concept, Theory & Cases)
by Niraj Kumar
13%
Marketing Communication: Theory and Practice
by Kumar, Niraj
13%
Facing Group Discussions
by Dr. Niraj Kumar
RIGHT TO INFORMATION ACT, 2005 (Hindi Edition)
by Dr. Niraj Kumar
Books of Similar Interest
Human Molecular Genetics, 3e
by Strachan
10%
Cost Accounting
by Khan
10%
Advanced ActionScript 3.0 Animation
by Keith Peters
Indian StudiesVolume in Honour of Edwad James Rapson
by J Charpenter J Bloch , Others (eds. )
15%
SCHAUM`S EASY OUTLINE OF MATHEMATICAL HANDBOOK F&T 2ed.
by LIPSCHUTZ AND SPIEGEL
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By