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	Road To Brand Equity (Indian Context) by Henry D.
	Price : Rs 550.00
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	Book Summary of Road To Brand Equity (Indian Context) Table Of Contents Issues and Concepts of Branding Introduction to Brand Equity Brand Awareness Brand Associations Leveraging Secondary Brand Associations Measurement of Brand Associations Perceived Quality Brand Loyalty Measurement of Brand Equity Brand Extension Conclusion Brand Index isbn 9788178667485

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