Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Strategic Brand Management by Richard Elliot , Larry Percy
	Price : Rs 315.00
	Your Price : Rs 283.50

Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application.

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand`s concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes.
ISBN 9780195692280

Pages : 265

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Introductory Chemical Engineering Thermodynamics 2nd Edition
by J. Richard Elliot, Carl T. Lira

15%

SOIL AND WATER CONSERVATION ENGINEERING, 4TH ED
by GLENN O. SCHWAB, DELMER D. FANGMEIER, WILLIAM J. ELLIOT, RICHARD K. FREVERT

10%

Strategic Brand Management
by Richard Elliot , Larry Percy

Books of Similar Interest

15%

The Politicsa of Aid to Burma: A Humanitarian Struggle on the Thai-Burmese Border
by Anne Decobert

20%

Think and Grow Rich
by Napoleon Hill

Bundelkhand Paintings \n(Orchha, Chhatarpur & Gwalior)
by Madhu Saxena

15%

Planning your Personal Finance
by Gatewood

10%

Aham-I: The Enigma of I-consciousness
by ANINDITA N.BALSLEV

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy