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Major corporations spend thousands of millions of pounds each year on promoting themselves and their products, and as a result build and establish images of huge worth. These can be destroyed in a few hours unless defended at a time of crisis. Good communication can limit the damage done to the corporate reputation, and so place you in a position to recover.
The first rule of crisis management is “ ˜there are no rules!` Every crisis is different, indeed in part that is what makes an event or situation a crisis, it is unexpected, it is unusual and it is important. There are a range of common experiences and approaches that will make managing the communications aspects of a crisis less difficult.
This book is designed to help managers in all kinds of organisations “ commercial, public and not for profit “ communicate more effectively during a crisis, and by so doing, be in a better position to defend an organisation`s reputation, thus preserving its most important asset, as well as placing it in the best possible position to recover.
This book will help managers of all kinds of organisations to consider their own needs for crisis communications planning, and assist in starting this essential process. It covers the essential elements that would apply to most organisations, and will act as a signpost for areas that require further work. ISBN 9788130910352
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Pages : 125
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