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Customer Equity: Building An Managing Relationships As Valuable Assets
by Robert C. Blattberg , Gary Getz , Jacquelyn S. Thomas
Price :
Rs
2200.00
Your Price :
Rs
1980.00
10
Book Summary of Customer Equity: Building an Managing Relationships as Valuable Assets
Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company. ISBN
9780875847641
Pages : 288
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