0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  The Design of Business: Why Design Thinking Is the Next Competitive Advantage
 

The Design Of Business: Why Design Thinking Is The Next Competitive Advantage

by Roger L. Martin

  Price : Rs 1799.00
  Your Price : Rs 1619.10
Discount
10
In Stock
  Book Summary of The Design of Business: Why Design Thinking Is the Next Competitive Advantage
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple`s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In "The Design of Business," Roger L. Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can`t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop--creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, "The Design of Business" reveals the true ISBN
9781422177808
 


Pages : 191
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
22%
When More Is Not Better
by Martin, Roger L.
10%
The Design of Business: Why Design Thinking Is the Next Competitive Advantage
by Roger L. Martin
10%
The Opposable Mind: Winning Through Integrative Thinking
by Roger L. Martin
10%
Fixing The Game
by Roger L. Martin
Books of Similar Interest
20%
Two Thousand Years of Missions Before Carey: Based Upon and Embodying Many of the Earliest Extant Accounts
by Lemuel Call Barnes
18%
Principles and Practice of Management and Business Communication: For University of Calcutta and other major universities of West Bengal
by Anupam Karmakar , Bidisha Datta
7%
No Place Like Home
by Jonathan Emmett
10%
Market Intelligence
by Martin Callingham
15%
IBM WebSphere RFID Handbook: A Solution Guide
by James Chamberlain
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection