| |
Book Summary of Analytics At Work: Smarter Decisions, Better Results
Leverage Analytical to Make Better Business Decisions and Turbocharge Results
Most companies have massive amounts of data at their disposal “ yet fail to utilize it in any meaningful way. But a powerful new business tool “ analytics “ is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.
In their previous book, Competition on Analytics, Thomas H. Davenport and Jeanne C. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than going with their gut when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis and systematic reasoning to make decisions that improve efficiency, risk management, and profits.
Now, in Analytical at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations “ one business decision at a time. The authors show many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels, cons, this implementations-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives. Youth learn how to:
ISBN
9781422177693
|
| |
Pages : 214
|