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Book Summary of Business Communication
A comprehensive, up-to-date introduction to modern business communication that integrates communication theory and practice and challenges many orthodox views of the communication process. The book also offers guidelines on how our communication must respond to important organizational issues. Among the subjects covered are:
-interpersonal communication
-group communication
-written presentation
-oral presentation
-corporate communication
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:
interpersonal communication, including the use and analysis of nonverbal communication
group communication, including practical techniques to support discussion and meetings
written presentation, including the full range of paper and electronic documents
oral presentation, including the use of electronic media
corporate communication, including strategies and media.
The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations.
This is an ideal text for undergraduates and postgraduates studying business isbn
9780415195508
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Pages : 400
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