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The Public Relations Handbook, 3rd Edition

	The Public Relations Handbook, 3Rd Edition by Alison Theaker
	Price : Rs 795.00
	Your Price : Rs 675.75

Book Summary of The Public Relations Handbook, 3rd Edition
Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.

Covering PR at all levels, from cause-related marketing to large company mergers, The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, consumer groups and cause related marketing including Greenpeace, BMW Mini; British Nuclear Fuels; Devon County Council and more.

This first PR textbook for media students has been updated to include:

new case studies from British Nuclear Fuels; Editorial Intelligence; the Meteor isbn
9780415428026

Pages : 418