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Book Summary of The Other Side of Innovation: Solving the Execution Challenge
Companies can`t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That`s because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: Build the Right Team: Determine who`ll be on the team, where they`ll come from, how they`ll be organized, how much time they`ll devote to the project, and how they`ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation. Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.isbn
9781422157381
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Pages : 240
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