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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

	Manage For Profit, Not For Market Share: A Guide To Greater Profits In Highly Contested Markets by Hermann Simon , Frank F. Bilstein , Frank Luby
	Price : Rs 1700.00
	Your Price : Rs 1530.00

Book Summary of Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.ISBN N-13:
9781591395263

Pages : 232