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The Franchising Handbook :The Complete Guide To Choosing A Franchise
by Iain Murray
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1295.00
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1165.50
10
Franchising is big business. Annually the UK franchising industry is worth over a£9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.
The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.
ISBN 9780749449223
Pages : 224
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