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The world of business is changing at unprecedented speed - the online revolution means that a corporation can be industry leader one moment, obsolete six months later. All businesses, large or small, need to respond at speed in the emerging hyper-competitive environment, and those who do not will die. Entire industries, ranging form computer sales to law firms, are being thrown into chaos consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the on line world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For who succeed the rewards can be huge. In the climate, business managers need practical guidance, and they need it fast
ISBN 9781861975737
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Pages : 240
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