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Science Business: The Promise, Reality and Future of Biotech

	Science Business: The Promise, Reality And Future Of Biotech by Gary P. Pisano
	Price : Rs 1500.00
	Your Price : Rs 1350.00

Book Summary of Science Business: The Promise, Reality and Future of Biotech
Why has the biotechnology industry failed to perform up to expectationsdespite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotechs problems; he offers the most sophisticated analysis yet on how the industry works. And he provides clear prescriptions for companies, investors, and policymakers seeking ways to improve the industrys performance.According to Pisano, the biotech industrys problems stem from its special character as a science-based business. This character poses three unique business challenges: 1) how to finance highly risky investments under profound uncertainty and long time horizons for R&D, 2) how to learn rapidly enough to keep pace with advances in drug science knowledge, and 3) how to integrate capabilities across a broad spectrum of scientific and technological knowledge bases. The key to fixing the industry? Business models, organizational structures, and financing arrangements that place greater emphasis on integration and long-term learning over shorter-term monetization of intellectual property. Pisano maintains that all industry playersbiotech firms, investors, universities, pharmaceutical companies, government regulatorscan play a role in righting the industry. The payoff? Valuable improvements in health care, and a shinier future for human well-being ISBN 9781591398400

Pages : 237