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The Anatomy of Buzz : Creating Word Of Mouth Marketing

	The Anatomy Of Buzz : Creating Word Of Mouth Marketing by Emanuel Rosen
	Price : Rs 295.00
	Your Price : Rs 265.50

About the book

When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers “ and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying ˜conversation products` is a social process.

The Anatomy of Buzz is the first book to show how to help customers influence each other through word-of-mouth, using case studies and concrete example:

Why did it take cameras 50 years to spread from professionals to the public? How did Sun Microsystems use the networks to spread the word about Java? How did the makers of Trivial Pursuit create huge demand for the game almost overnight? How did Nintendo create unprecedented buzz for Super Mario Brothers?

ISBN 9781861976154

Pages : 320