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  Net Worth: Shaping Markets When Customers Make the Rules
 

Net Worth: Shaping Markets When Customers Make The Rules

by Hagel John Iii , Marc Singer , Marc Singer

  Price : Rs 1200.00
  Your Price : Rs 1080.00
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  Book Summary of Net Worth: Shaping Markets When Customers Make the Rules
This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of the data--and reveals the coming battle among infomediaries for customers` trust and private information.

In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet -- one with the potential to upend the fundamental relationship that links businesses with their customers.ISBN
9780875848891
 


Pages : 313
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