Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation

	Marketing As Strategy: Understanding The Ceo`S Agenda For Driving Growth And Innovation by Nirmalya Kumar
	Price : Rs 795.00
	Your Price : Rs 715.50

Book Summary of Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation
CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO`s agenda--and elevate its role in shaping the destiny of the firm. Nirmalya Kumar is Professor of Marketing, Director of the Centre for Marketing, and Codirector of the Aditya V Birla India Centre at London Business School. ISBN
9781591392101

Pages : 288

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by Anderson James C. Jr. , Nirmalya Kumar , James A. Narus

10%

India`s Global Powerhouses: How They Are Taking on the World
by Nirmalya Kumar , Pradipta K. Mohapatra , Suj Chandrasekhar

20%

Thinking Smart: How to Master Work, Life and Everything in-Between
by Nirmalya Kumar

10%

Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation
by Nirmalya Kumar

10%

India`s Global Powerhouses: How They Are Taking on the World
by Nirmalya Kumar

Books of Similar Interest

15%

The Art of Photography: An Approach to Personal Expression
by Bruce Barnbaum

15%

The `Evil Child` in Literature, Film and Popular Culture
by Karen J. Renner

15%

Food and Drinking in Ancient India
by R. Mitra

15%

Biological Psychology
by Kalat

10%

Theory and Applications of Automatic Control
by B.C.Nakra

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing As Strategy: Understanding The Ceo`S Agenda For Driving Growth And Innovation

by Nirmalya Kumar