Best Book Mart - Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Gerald Zaltman , Lindsay H. Zaltman 9781422121153

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

	Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers by Gerald Zaltman , Lindsay H. Zaltman
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	Book Summary of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.ISBN 9781422121153
	Pages : 230

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