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Description: Let`s face it: advertising is one of those industries that make you itch to pull back the curtain and take a look behind the scenes. Adland does just that. It takes a global view of the development of advertising, and using first-hand accounts from key figures it takes a hard look into the future of advertising as well.
The book includes brand new interviews with many of the key players who shaped the world of advertising from the 1950s onwards, including:
¢ Jean-Marie Dru, President and CEO, TBWA;
¢ Phil Dusenberry, BBDO creative legend;
¢ John Hegarty, Chairman and Worldwide Creative Director, BBH;
¢ Maurice LAvy, President, Publicis Group;
¢ George Lois, Madison Avenue art director;
¢ Washington Olivetto, South America`s most famous adman;
¢ Sir Alan Parker, film director, who talks about his early career in advertising in the 1970s;
¢ Emanuele Pirella, Italian copywriting guru;
¢ Keith Reinhard, Chairman Emeritus of DDB Worldwide;
¢ Kevin Roberts, CEO Worldwide, Saatchi & Saatchi;
¢ Sir Martin Sorrell, CEO, WPP;
¢ Cilla Snowball, Chairman, AMV.BBDO.
Contents: Introduction ¢ Pioneers of persuasion ¢ From propaganda to soap ¢ Madison Avenue aristocracy ¢ Creative revolutionaries ¢ The Chicago way ¢ The Brit pack ¢ Eighties extravagance ¢ The French connection ¢ European icons ¢ Media spins off ¢ Consolidation incorporated ¢ Japanese giants ¢ The alternatives ¢ Dotcom boom and bust ¢ Latin spirit ¢ International outposts ¢ Shooting stars ¢ Controversy in Cannes ¢ New frontiers ¢ The agency of the future ¢ Conclusion
About the Author: Mark Tungate is a British journalist based in Paris, specializing in media, marketing and communication. He is the author of the best-selling Fashion Brands (also published by Kogan Page). He is a regular correspondent for the advertising industry journal Campaign and writes a weekly column for the French marketing magazine StratAgies. Mark writes regularly about advertising, style and culture, and his work has appeared in The Times and Daily Telegraph newspapers.
Target Audience: Students & academics of management, advertising, advertising agencies.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749452582
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Pages : 288
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