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Description: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today`s media-savvy consumer.
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business leassons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.
Following the success of their first book, Understanding Digital Marketing, authors Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world`s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama`s presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from the best in the business.
Contents: Introduction ¢ The rapid evolution of (digital) marketing ¢ Case study 1: Dockers ˜plants dance` ¢ Case study 2: The truth about smart ¢ Case study 3: Doritos Hotel ¢ Case study 4: Lynx Primal Instinct ¢ Case study 5: Rage Against the Machine for Christmas number one ¢ Case study 6: Pizza hut iPhone application ¢ Case study 7: The Photographic Adventures of Nick Turpin ¢ Case study 8: TurboTax Super Status ¢ Case study 9: The Spoonful ¢ Case study 10: In an Absolut world ¢ Case study 11: Wario Land ˜Shake it` YouTube shake-up ¢ Case study 12: WALL-E ¢ Case study 13: The Best Job in the World ¢ Case study 14: Star Trek ¢ Case study 15: Shadow Napping ¢ Case study 16: The Ozometer ¢ Case study 17: Playing the City ¢ Case study 18: Lost in Space ¢ Case study 19: Online as it happens ¢ Case study 20: The Ephemeral Museum ¢ Case study 21: Pepsi Makes Your Day ¢ Case study 22: 12 camps create your rainbow ¢ Case study 23: World Malaria Day Twitter war ¢ Case study 24: Break the Cycle ¢ Case study 25: Barack Obama 2008 presidential campaign - the 15 swing states ¢ Looking forward to a creative digital future.
About the Author: Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com.
Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing (also published by Kogan Page).
Target Audience: Advertising & Marketing professionals, Students of Management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749460624
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Pages : 224
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