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	The Philosophy Of Branding by Thom Braun
	Price : Rs 250.00
	Your Price : Rs 225.00

Description: In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world`s greatest Western thinkers...

¢ Heraclitus ¢ Socrates ¢ Plato ¢ Aristotle ¢ Descartes ¢ Spinoza ¢ Leibniz ¢ Locke ¢ Hume ¢ Rousseau ¢ Kant ¢ Hegel ¢ Nietzsche ¢ Wittgenstein ¢ Popper ...to reveal what they might say about branding if they were alive today.

Filled with contemporary examples, pragmatic insights and summaries of each philosopher`s "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Contents: By way of introduction ¢ Part I All Greek to me: 1 Heraclitus - and the place from where we start 2 Socrates - and the art of questioning 3 Plato - and seeing below the surface 4 Aristotle - and the importance of structure ¢ Part II I think, therefore I brand 5 Descartes - and the application of Reason 6 Spinoza and Leibniz - and a systematic approach 7 Locke - and the empirical tradition 8 Hume - and the limits of Reason ¢ Part III Into the deep: 9 Rousseau - and the importance of feeling 10 Kant - and a balanced approach 11 Hegel - and the primacy of process 12 Nietzsche - and the creation of values ¢ Part IV Searching for certainty: 13 Wittgenstein - and the brand as tool 14 Existentialism - and the brand as individual 15 Popper - and the quest for a better model 16 The future - and the real role of philosophy in branding ¢ Summary of the top tips.

About the Author: Thom Braun is Director of Unilever`s Global Marketing Academy, as well being an ordained priest in the Church of England and a successful author.

Target Audience: Marketing & branding professionals.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749443238

Pages : 200