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Innovation Management : Strategies, Concepts And Tools For Growth And Profit

	Innovation Management : Strategies, Concepts And Tools For Growth And Profit by Shlomo Maital , D V R Seshadri
	Price : Rs 750.00
	Your Price : Rs 675.00

Successful innovationa—the key to competitive growth and profita—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercisesa—as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviewsa—this book will be invaluable to business leaders and strategists, students of management, and practising managers.isbn-9780761935278

Pages : 496

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